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The Go Blog
Follow our blog for the latest insights, tips and strategies across
Operations, CX, AI and Strategic Change so you can optimise your organisation!



Navigating the Nuances of Sentiment Analysis: Best Practices and Common Pitfalls
In today’s digital era, understanding customer sentiment is a business imperative. Sentiment analysis, a technique that mines opinions...
Dec 18, 20233 min read


Navigating the Complexities of Customer Satisfaction Measurement: Envisago Insights.
Master customer satisfaction with key strategies on feedback, data balance, bias mitigation, and adapting to market trends.
Nov 21, 20232 min read


Linking Brand Promises to an Exceptional Customer Experience: A Strategic Guide
How to link Brand Promises to an Exceptional Customer Experience.
Nov 10, 20232 min read


Navigating CX Operations: The Strategic Crossroads of Insourcing vs. Outsourcing
Top Considerations for Insourcing vs. Outsourcing Customer Experience (CX)
Nov 6, 20233 min read


The Complex Road to a Seamless Customer Experience: Insights and Strategies
Top insights and strategies to create a seamless Customer Experience.
Oct 31, 20232 min read


10 Steps to Ensure a Seamless Customer Experience from Marketing to CX Operations
How to bridge the gap between marketing and CX operations.
Oct 23, 20232 min read


The Future of Customer Experience (CX): Top Areas for Automation and AI
Where you can apply Automation and AI to improve the Customer Experience.
Oct 12, 20232 min read


Why Customer Experience is a Philosophy, Not Just a Function
The importance of Customer Experience as a philosophy and not just a function.
Sep 15, 20232 min read


The 7 Critical Components of a Customer Experience (CX) Transformation Program
7 Key Components for a successful CX Transformation Program.
Aug 28, 20233 min read


The 10 Best Process Metrics and Why They Matter
To evaluate process success, you need to add process measurements. We select the 10 best process metrics and why they matter.
May 14, 20232 min read


The Neglected Powerhouse: Why Companies Overlook Customer Experience
The importance of Customer Experience in ensuring long term viability.
Apr 25, 20232 min read
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