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The Future of Customer Experience (CX): Top Areas for Automation and AI


Customer Satisfaction

Harnessing Automation and AI in Customer Satisfaction Measurement

With businesses increasingly moving towards automation and artificial intelligence (AI), there's a fantastic opportunity to use these technologies in measuring customer satisfaction more effectively. But how exactly can organisations tap into these tools to gauge the voice of their customers better? We guide you through the process.


1. Introduction to Automated Customer Satisfaction Measurement:

Customer satisfaction measurement, traditionally, involved sending out long, time-consuming surveys, or conducting face-to-face interviews however has evolved over time to use increasing automation. Now, with AI and intelligent automation, businesses can gather, analyse, and act upon customer feedback in real-time and with higher precision.


2. Using AI-Powered Chatbots for Instant Feedback:

Chatbots aren't just for answering customer queries anymore. They can also:

  • Collect feedback immediately after an interaction.

  • Ask context-specific questions based on the customer's recent interaction or purchase.

  • Gauge sentiment through natural language processing (NLP).

3. Sentiment Analysis on Social Media & Review Sites:

AI algorithms can analyse vast amounts of data from social media platforms and review sites to:

  • Determine overall sentiment towards your brand or a particular product.

  • Flag negative reviews or comments for immediate action.

  • Identify common themes or areas of concern.

4. Predictive Analytics for Proactive Improvement:

Use AI to:

  • Predict which customers are likely to be dissatisfied based on their interactions and behaviors.

  • Proactively reach out to these customers with solutions or offers.

  • Adjust strategies before a potential wave of negative feedback.

5. Real-time Analytics Dashboards:

Automation tools can:

  • Compile data from various sources into a real-time dashboard.

  • Offer insights into current customer satisfaction levels, trends, and areas of concern.

  • Enable businesses to react faster to feedback.

6. Automated Survey Distribution:

Gone are the days of manually selecting which customers get surveys. Automation can:

  • Send surveys to customers immediately after a purchase or interaction.

  • Ensure surveys reach a diverse range of customers for more comprehensive feedback.

  • Adjust survey questions based on previous feedback or the specific interaction.

7. AI-Enhanced Quality Assurance for Calls:

For businesses with call or contact centres:

  • AI tools can listen to calls in real-time, gauging customer sentiment.

  • Flag calls where the customer seems unhappy for immediate review.

  • Offer agents real-time feedback and tips.

8. Personalising Feedback Requests:

AI can help in:

  • Tailoring feedback requests based on the customer's purchase history or interactions.

  • Asking questions most relevant to the customer's experience.

  • Adjusting the timing of feedback requests for maximum response rates.

9. Integrating Feedback Across Platforms:

Automation ensures that:

  • Feedback from various platforms (email, chat, social media) is compiled in one place.

  • Data is consistent and easily comparable.

  • Patterns and trends across platforms are easily identifiable.

10. Continuous Learning and Adaptation:

As AI systems gather more data, they:

  • Adapt and refine survey questions for better insights.

  • Learn to predict customer behaviors and satisfaction levels more accurately.

  • Offer more precise recommendations for improvement.


Automation and AI are reshaping the way businesses understand their customers. By integrating these technologies into your customer satisfaction measurement process, you can gain deeper insights, act faster, and ultimately provide a better experience for your customers. Remember, in the age of the customer, those who listen most effectively are the ones who stand out.


For CX consulting and transformation support, email us at hello@envisago.com or book a free consultation with us today.



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