AI transformation is accelerating across enterprises. Yet a consistent pattern remains in 2026 data: enterprise value is fragile, inconsistent, and often unproven. The issue is not effort. It is how the work is being structured. Most organisations are treating AI transformation as a sequence of phases. Build first. Capability next. Value last. The order varies by organisation but the underlying assumption does not. Each dimension is treated as a discrete stage, with its own o
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