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Updated: May 9

Team celebrating success

Setting clear objectives and consistently working towards them is the key to success for any organisation. But with numerous methodologies available, choosing the best one can be overwhelming. We'll explore some popular objective setting methods, discussing the pros and cons of each to help you choose the most suitable single or combined approach for your organisation.

Method 1: OKR (Objectives and Key Results)

The OKR method, created by Andy Grove at Intel and later popularised by Google, consists of defining clear objectives (the "O") and measurable key results (the "KR") to track progress and performance.


  1. Alignment and focus: OKRs promote a shared vision by aligning individual, team, and company goals, ensuring everyone works towards the same objectives.

  2. Transparency: OKRs are visible to everyone in the organisation, fostering collaboration and engagement.

  3. Agility: The short-term nature of OKRs (usually set quarterly) allows for rapid adjustment to market conditions or company strategy.

  4. Easy to measure: By focusing on specific, quantifiable key results, the OKR method makes it simple to evaluate progress and success.


  1. Time-consuming: OKRs require regular updating and monitoring, which can be demanding on time and resources.

  2. Overemphasis on metrics: The strong focus on quantitative key results can lead to the neglect of qualitative aspects of performance.

  3. Risk of short-termism: The short timeframe of OKRs can sometimes encourage a short-term focus rather than long-term strategic thinking.

Method 2: SMART Goals (Specific, Measurable, Achievable, Relevant, and Time-bound)

SMART goals are designed to be clear and attainable by ensuring they are specific, measurable, achievable, relevant, and time-bound.


  1. Clarity: SMART goals are clear and concise, making it easy for employees to understand expectations.

  2. Focus on achievability: By emphasising realistic targets, SMART goals encourage a culture of success and accomplishment.

  3. Easy to track: The measurable and time-bound nature of SMART goals makes it simple to evaluate progress.


  1. Limited flexibility: SMART goals can sometimes be too rigid, making it difficult to adapt to changing circumstances.

  2. Overemphasis on individual goals: SMART goals often focus on individual performance, which can lead to a silo mentality and hinder collaboration.

Method 3: Balanced Scorecard

The Balanced Scorecard is a strategic planning and management system that incorporates financial and non-financial measures across four perspectives: financial, customer, internal processes, and learning and growth.


  1. Comprehensive: The Balanced Scorecard provides a holistic view of organisational performance, including financial, operational, and strategic aspects.

  2. Aligns strategy with goals: This method links strategic objectives with performance measures, ensuring everyone is working towards the same vision.

  3. Encourages long-term focus: The Balanced Scorecard promotes a long-term perspective, fostering sustainable growth and success.


  1. Complexity: Implementing the Balanced Scorecard can be complex and time-consuming, requiring significant resources and expertise.

  2. Potential for misalignment: If not properly implemented, the Balanced Scorecard can lead to conflicting objectives and measures across the organisation.

The ideal objective setting methodology depends on your organisation's needs, culture, and goals. The OKR method is excellent for promoting alignment and fostering agility, while the SMART goals method encourages clear and achievable targets. The Balanced Scorecard offers a comprehensive view of performance across multiple perspectives. By carefully considering the pros and cons of each method, you can choose the best single or integrated approach to help your organisation achieve its goals.

Creating a performance management system involves clarity on the needs, culture an vision of your organisation. To support you in your goal setting journey and ensure alignment throughout your organisation email us today at or book a call with us today to discuss your needs.

PRLog - Global Press Release Distribution

Press Release Announcing BIAMI Partnership: Envisago Consulting and BIAMI Partner Together to Accelerate Business Performance through Operational Excellence and AI Solutions.

Combining Best Practice Methodologies with AI: Envisago Consulting and BIAMI's Partnership to Boost Efficiency and Innovation Across Sectors - Envisago Consulting and BIAMI's collaboration will help clients identify key areas for optimisation, streamline processes, and enhance customer experiences using AI technologies and insights.

LONDON - May 2, 2023 - PRLog -- Envisago Consulting, a boutique management consulting firm specialising in operational excellence, and BIAMI, an innovative provider of Automation and AI solutions, are excited to announce a partnership to transform business operations. This collaboration seeks to help clients boost efficiency, performance, and innovation by combining best practice operational and performance excellence methodologies with AI technologies.

Through this partnership, Envisago Consulting and BIAMI will work closely with clients to identify key operational areas for optimisation, such as customer service and the end-to-end customer journey. Clients can make data-driven decisions, streamline processes, and enhance customer experiences by leveraging AI technologies and insights.

"Envisago is delighted to collaborate with BIAMI to bring unparalleled value to our clients across sectors with a focus on the customer experience," said Clia Doyle, Managing Director of Envisago Consulting. "Their expertise in Automation and AI perfectly complements our commitment to operational excellence and the customer, enabling us to drive significant improvements that will reshape the customer experience landscape."

"BIAMI is proud to work with Envisago to help clients navigate the challenges of today's rapidly changing landscape," said Marcin Kierdelewicz, Founder and CEO of BIAMI. "Our combined knowledge and experience will empower businesses to adopt innovative solutions and achieve new levels of success."

The partnership will provide clients with comprehensive services and solutions across process optimisation, automation and AI. Together, Envisago and BIAMI are committed to helping clients harness the power of Automation and AI to unlock new opportunities for growth and profitability.

Read the full press release at

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PRLog - Global Press Release Distribution

About Envisago Consulting:

Envisago is a boutique management consulting firm specialising in operational excellence and performance improvement by applying its custom-developed methodology for excellence, 'The Envisago Management System'. With a proven track record of success working with start-ups and global brands, Envisago partners with clients across industries to optimise processes, reduce costs, and drive innovation. For more information, please visit

About BIAMI:

Founded in 2020 after a few years of product development, BIAMI.IO helps customers to benefit from business process-driven software, platforms and robots and run intelligent automation solutions at scale to deliver 10X performance within the business.

Examples of the solutions include intelligent business development for the sales teams to stop worrying about the sales pipeline or intelligent cloud services for the businesses to serve customers at scale with their own SaaS proposition. For more information, please visit


Clia Doyle

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London City


London, Greater




Retail, Financial, Information technology


Performance Excellence, Operational Excellence, Artificial Intelligence, Business Process,

Optimisation, Automation, Intelligent Automation, Customer Services


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